Reclaim 247 Builds Nationwide Impact Through Connected TV in UK Live Sports
by Chloe Martin — 5 Dec 2025
3 minute read
Reclaim 247 is a UK claims management brand that helps consumers check and resolve mis sold car finance agreements through a clear and guided process. The service has supported hundreds of thousands of customers and continues to grow through trust, simplicity and strong customer outcomes.
As competition increased across the claims sector, Reclaim 247 wanted stronger performance and a higher volume of qualified leads. The brand also wanted a sharper presence across the UK to build long term recall. Reclaim 247 partnered with Media Agency Group to reach audiences in moments of high attention and to secure visibility at scale through Connected TV.
High Attention Environments Chosen for Growth
Media Agency Group designed a Connected TV strategy that placed the brand within premium broadcaster inventory. The campaign used major live sports fixtures to hold viewer attention and build trust.
Key placements included
- Tennis tournaments with broad household appeal
- Darts competitions with strong viewer loyalty
- Premier League matches with a nationwide scale
These environments created a natural fit for Reclaim 247 as viewers were fully engaged, relaxed and open to messaging. CTV added targeting strength, allowing us to reach households with higher intent and remove wasted coverage.
A Strategy Built for Reach and Relevance
CTV gave the campaign the control needed to reach national audiences while keeping frequency balanced. The plan delivered steady coverage but kept ad pressure efficient.
Key strategic elements
- Premium broadcaster inventory
- Audience segments shaped around household behaviours
- Controlled frequency to prevent oversaturation
- Ongoing optimisation for top performing spots
The campaign was refined throughout the flight. High performing placements received more weight and the distribution was adjusted to match viewer response patterns. This agility strengthened overall efficiency and ensured the brand message landed with the right audiences.
Clear Movement in Lead Quality and Brand Visibility
The campaign delivered measurable improvement. Lead volumes increased due to stronger audience alignment and a viewing environment that encouraged trust. Viewers responded well to the brand’s simple and direct message, supported by the credibility of live sports programming.
Brand recall also grew. Reclaim 247 gained visibility across major fixtures watched by millions. The repeated presence in these premium moments helped the brand stand out in a crowded market with many competing claims services.
Key performance outcomes
- Increased qualified leads
- Higher engagement from targeted households
- Strong uplift in brand recall across the UK
These results show the benefit of combining CTV precision with sports environments that naturally command attention.
A Blueprint for Claims Brands Using CTV
The campaign proved the value of CTV for claim driven brands that depend on trust and message clarity. Reclaim 247 gained scale through national reach while keeping accuracy through focused targeting. The mix of impact and efficiency created a strong platform for continued growth.
Media Agency Group continues to support brands across digital, broadcast and outdoor media. Our approach focuses on accountable planning, clear audience strategy and the power of premium environments.
Move Your Brand Forward with Us
If you want to grow performance and strengthen brand presence through strategic media planning, our team is ready to help. Media Agency Group works with brands across the UK and global markets to build campaigns that deliver real outcomes. Contact us to plan your next step.