Dive into the latest from MAG
FIFA World Cup 2026: A Global Stage for Unmissable Advertising
The 2026 FIFA World Cup unites 48 nations and billions of fans across the US, Mexico, and Canada. A month-long stage for brands to shine with out-of-home ads, sponsorships, and creative campaigns from stadiums to city streets.
Events — 30 Sept 2025
Illuminated Display Advertising and Programmatic OOH
Illuminated advertising offers unique opportunities across out of home and digital formats. Programmatic DOOH (PrDOOH) allows brands to reach targeted audiences with dynamic, time-sensitive campaigns when visibility and engagement are different across the day.
Advertising Formats — 24 Sept 2025
How Privacy Policy is Impacting Your Marketing Efforts Across Different Regions
Global privacy laws such as GDPR, CCPA and PIPL are reshaping marketing. Brands must adapt strategies, prioritise first-party data, compliance and transparency to meet regulations, protect consumers and strengthen customer trust worldwide.
Informational — 18 Sept 2025
How Global Events Create New Opportunities for Sports Sponsorship and OOH Advertising
Global events unite audiences and spark unmatched passion. Sports sponsorship and OOH advertising create opportunities for brands to build trust, visibility and long-term connections at the world’s biggest tournaments and sporting stages.
Advertising Formats — 10 Sept 2025