How Isabel Marant Stole the Streets of Fashion Capitals with OOH
When Fashion Met the Street
Isabel Marant set out to do more than advertise. The goal was to own the streets of London, Milan, Paris, New York and LA. Known for effortless Parisian chic and followed by celebrities, Isabel Marant approached Media Agency Group with a challenge. The brief was to grab attention, spark interest, and fill stores — all while staying true to the brand’s understated identity.
We were tasked with delivering a campaign that combined luxury presence with street-level relevance. And we delivered.
The Runway Went Outdoors
This campaign focused on physical impact. Instead of duplicating placements across cities, we crafted a unique strategy for each market. The aim was to embed the brand within the rhythm of each location.
In London, formats near Bond Street and Soho caught the eye of fashion-savvy commuters. Milan and Paris activations ran in sync with Fashion Week buzz. In New York and LA, we chose streets already alive with culture and commerce.
Each city told its own story. The brand remained consistent — elegant, modern and unmistakably Isabel.
High Fashion with Higher Impact
Every placement was timed to perfection. Activations coincided with fashion weeks, store launches and peak shopping periods. The visuals were bold and distinctive, showcasing signature silhouettes, tailoring and accessories.
Street-level takeovers and large-format sites made sure the message landed hard. We told the story with visuals, not noise.
Buzz You Can’t Pay For
Fashion moves fast. And when something strikes a chord, word spreads. This campaign picked up organic traction across social media. Influencers and fashion media amplified it without being prompted.
The visuals and locations worked together to make an impression that couldn’t be ignored. Isabel Marant wasn’t just present. The brand was part of the conversation.
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The Results Were Clear
Behind the elegant aesthetic was serious commercial uplift:
- Annual revenue surpassed €160 million
- 13 new stores launched globally
- Over 75 percent of sales now come from outside France
The campaign confirmed what we’ve seen time and again — well-executed outdoor media delivers results.
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Where Fashion Goes Next
This campaign embraced the evolution of fashion advertising. It proved that luxury can live outside magazine pages and digital feeds. Outdoor media, when used with intent, builds brand identity and drives measurable outcomes.
At Media Agency Group, we help brands connect with audiences worldwide. With precision planning and bold creative, we bring campaigns to life in the real world.
Get in touch to see how we can help your brand lead the next wave.