Jimmy Choo Launches Global OOH Eyewear Campaign Across Fashion Capitals
A Direct Route to the World’s Fashion Audiences
Jimmy Choo’s latest eyewear campaign launched across multiple continents, targeting shoppers, travellers and fashion followers in real environments where attention holds value. This was a global Out-of-Home activation delivered through high-impact formats in major cities.
The campaign included a full-format billboard in New York, programmatic digital screens in Shanghai Airport, tram wraps across Milan, and large unipole displays throughout Dubai. Each placement was selected for its relevance to luxury audiences in real-world settings where brand visibility matters most.
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OOH Formats Aligned to City and Culture
The strategy was built around using formats native to each region. New York featured a bold vertical billboard. Asian airports displayed dynamic digital creatives with high traveller dwell time. European trams ran wrapped with campaign visuals. In Dubai, large unipoles reinforced the message across arterial roads.
Each execution held a consistent visual language, reflecting Jimmy Choo’s design ethos. Every placement delivered clarity, reach and repetition with visual quality.
Real Visibility, Real Impact
This campaign reached millions through visible, context-specific placements. Travellers encountered the brand before takeoff, commuters saw it during their routine, and shoppers connected with it near retail zones.
Performance data showed strong visibility metrics across each region, with increased engagement both on the ground and online. Brand mentions rose across multiple channels, with organic visibility gained through social amplification and peer recognition.
Precision in Execution
Jimmy Choo’s global OOH campaign was executed with clear intent. Each market was approached with tailored formats that respected the local media landscape while keeping brand visuals consistent and recognisable.
The result was a unified, high-quality campaign that delivered results without relying on loud tactics or excessive messaging. This was luxury delivered with precision.
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