Digital OOH Market Growth Accelerates with a 14.27% CAGR Outlook

Digital out of home advertising is moving into a new phase. More public spaces now run on screens. Brands can update creative in minutes, buy inventory through data and plan around real world moments. A Market Research Future release forecasts Digital OOH growth at a 14.27 percent CAGR for 2025 to 2035, with market value rising from USD 7.34 billion in 2024 to USD 31.85 billion by 2035.

For advertisers, this matters because DOOH can deliver reach in the physical world with the flexibility of digital buying.

Screens That Follow Real Life

Digital OOH covers more than roadside billboards. It includes transit displays, street furniture screens and indoor networks in retail, airports and cinemas. The format mix lets you plan around commuters, shoppers, tourists and office workers without relying on a single environment.

Common placements include

Large format digital billboards on highways and city routes
Transit hubs and screens in trains, metros and buses
Bus shelters and kiosks on busy streets
Place based indoor screens in malls and airports

Why Budgets are Shifting Now

The growth story is driven by how cities work and how media is bought. The same MRFR release points to urbanisation, improved display technology and data led buying as core drivers.

In practice, momentum comes from

High resolution LED screens and dynamic creative options
Faster content management so messages can change by time and location
Programmatic buying and real time trading
Context triggers such as traffic and weather to shape delivery

Supply is scaling too. The Out of Home Advertising Association of America reported a 16 percent increase in programmatic screens available between H2 2024 and H1 2025, driven by new inventory in entertainment, retail and health locations.

For more insights into the format, check out our piece on trends and future predictions for DOOH.

What 14.27 Percent CAGR Means in Plain Terms

CAGR can feel abstract. The simple takeaway is that sustained double digit growth usually brings more screens, more automated buying and more pressure on measurement.

Forecast methods differ, but several also point to strong growth. Grand View Research projects a 10.7 percent CAGR for 2025 to 2030. Fortune Business Insights projects 12.5 percent CAGR for 2025 to 2032.

Where the Inventory is Building Fastest

Market Research Future describes digital billboards as the dominant segment, with transit displays among the fastest growing formats. Street furniture and indoor place based screens add scale and frequency.

Many brands now build DOOH plans with two layers

Mass reach through large format sites
High repetition through transit and place based networks

The same source lists active end use sectors, including retail, consumer goods, automotive, transport, entertainment, IT and telecom, and financial services.

Planning that Keeps Creative Sharp and Spend Controlled

DOOH works best when the plan is built around moments, not just locations. Start with one clear outcome, then choose the environments where attention is most likely.

A practical checklist

Pick 3 to 5 environments that match your audience routine
Set dayparts that align with behaviour, such as commute and evenings
Build creative variants for distance, dwell time and screen size
Review delivery and rotate messages to keep the work fresh

Digital OOH is becoming a core channel for brand building and for driving action at key locations.

Talk to Media Agency Group

If you want to tap into DOOH growth with a clear plan, speak to Media Agency Group. We help brands plan, buy and manage Digital OOH across global markets, from large format billboards to programmatic screen networks. We focus on the right inventory, creative fit for each placement and reporting that supports confident decisions.

Get in touch with us today to discuss your Digital OOH goals and we will recommend the right markets, formats and placements for your campaign.

FAQs

What does Digital OOH mean?

Digital OOH is out of home advertising delivered on digital screens. It includes roadside billboards, transit screens, street furniture and indoor networks in venues such as malls and airports.

What is driving Digital OOH growth?

Key drivers include urbanisation, better display technology and data led buying. Programmatic trading and real time triggers, such as weather and traffic, also play a role.

Which formats are growing fastest?

Large digital billboards remain a major segment, while transit displays are highlighted among the fastest growing formats. Place based and street furniture networks continue to expand too.