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How Privacy Policy is Impacting Your Marketing Efforts Across Different Regions
Global privacy laws such as GDPR, CCPA and PIPL are reshaping marketing. Brands must adapt strategies, prioritise first-party data, compliance and transparency to meet regulations, protect consumers and strengthen customer trust worldwide.
Informational — 18 Sept 2025
Harnessing AI to Transform the Advertising Industry
AI is reshaping advertising by improving targeting, creative development, and real-time optimisation while raising important questions around ethics and authenticity.
Informational — 14 Aug 2025
Unlocking the Power of First Party Data and Why It Matters More Than Ever
First-party data is fast becoming the cornerstone of smarter marketing. From tailored ads to sharper insights, learn how brands can use it to power their campaigns.
Informational — 1 Aug 2024
Targeted Advertising 101 and Why Your Phone Isn’t Spying on You
It might feel like your phone is listening—but targeted advertising is smarter (and far less creepy) than that. Here’s how brands really know what grabs your attention.
Informational — 3 Jul 2024