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Award winning campaigns
It's what we do
Indeed Flex
A subsidiary of one of the world’s leading recruitment brands, Indeed Flex, came to us looking for a campaign to help build awareness, positioning themselves as expert temporary recruitment specialists.
To achieve this, our team worked to showcase available jobs, reach new audiences & convert website visits into job applications. Using contextually optimised creatives on both sides of the Atlantic ensured the right creative reached the right target audience. With website traffic increased by over 124% and new audience visits up by over 126%, the results surpassed targets, with ongoing success.
Isabel Marant
French fashion house, Isabel Marant, initially tasked our team with creating a high impact global campaign across key fashion capitals. The main objective was to create a media strategy that reflected the luxury nature of the brand whilst still driving footfall to flagship stores.
After outlining and analysing the target demographic, the team focussed on contextually targeting the ‘luxury shoppers’ audience at key moments throughout their day. Due to the nature of the iconic formats paired with striking imagery, the campaign was able to not only surpass expectations time and time again, but also earned a loyal online following through PR and social media buzz.
Jimmy Choo
Icons of the fashion world, Jimmy Choo, don’t need any introduction, with over 20 years dominating the industry, they are masters of their craft. When approaching our team, they wanted to keep momentum strong in an ever changing market, solidifying their place against the influx of newer designer brands.
Our global approach to reach this luxury market was to focus on key locations in peak fashion and retail moments. From Dubai right through to Milan, we planned and executed a campaign across OOH formats that suited each city and offered brand elevation by specifically choosing spectacular sites.
FIFA World Cup
In 2022, the MAG team was tasked with showcasing the launch of the latest World Cup emblem globally, followed by a large scale UK based campaign to build anticipation before the games began.
Our team broke this down into 2 parts. Starting with the launch of the Qatar 2022 emblem. After a deep dive into the target demographic, we found the best way to approach this was through influencer marketing. By using our in-house audience insight system to highlight the top 100 influencers for global football fans, the influencers were able to showcase the content in their own unique ways. Resulting in native, engaging content that built excitement for the games.
The second part of the brief was a large scale media campaign, utilising striking formats to showcase the scale of the games. Fully wrapped buses, taxis and large format billboards ran throughout London, showcasing some of footballs most famous faces.
Dubai Tourism
Dubai Tourism are the principal authority for the development and marketing of Dubai’s tourism sector. They came to us with a goal to reach 23-25 million visitors per year by 2025, increasing search volumes for holidays from the UK to Dubai and in turn, actual bookings.
The target audience for this campaign was 25-45 year olds, looking for the right opportunity to book a holiday. The incredible creative for this campaign starred two of Hollywoods most famous faces, Zac Efron and Jessica Alba. Under the guise of different movie genres, from romance to action, these spoof trailers showcased the breathtaking scenery of Dubai in a new and exciting way.
These ads were strategically shown throughout TV, cinema and DOOH, ensuring a high frequency amongst our defined audience, placing Dubai front and centre as the place to be.
“The team at MAG are hugely reliable. They always support our plans for growth, and share key insights but most importantly we have a great working relationship”
Industry experts
from start to finish
Planning & Research
Planning & research is the backbone of any great campaign, and we pride ourselves on our global planning team. Involved in all campaigns from start to finish, the team utilise the latest technology and insights & leverage connections throughout the media world to build, execute and optimise your campaigns. Offering post campaign support, allows us to learn and build from campaign to campaign, offering long term results.
Creative Development
From creative ideation through to final execution, our team have extensive experience building out campaign artwork for an endless list of media formats. Working collaboratively with our media & insights department, the team are able to follow industry best practises on a format by format basis. Ensuring your creatives not only look great, but actually perform.
Media Procurement
There is no campaign without the media itself. Our procurement department utilise their in-depth market knowledge to leverage the best rates that are delivered straight to you. As an independent agency, we act on your behalf. We aren't biased about the media that we recommend, instead picking the best media with you and your campaign goals in mind.
Let's start your campaign.
Find out how we can help you with your next media campaign, whatever the format, wherever the location, our team can help support you.
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