Dive into the latest from MAG
Harnessing AI to Transform the Advertising Industry
AI is reshaping advertising by improving targeting, creative development, and real-time optimisation while raising important questions around ethics and authenticity.
Informational — 14 Aug 2025
On the Road to Visibility Through Short Term and Long Haul Bus Ads
From product launches to brand-building missions, bus advertising can be short, bold and fast, or steady and far-reaching. Here's how to pick your perfect route.
Advertising Formats — 11 Sept 2024
Unlocking the Power of First Party Data and Why It Matters More Than Ever
First-party data is fast becoming the cornerstone of smarter marketing. From tailored ads to sharper insights, learn how brands can use it to power their campaigns.
Informational — 1 Aug 2024
Targeted Advertising 101 and Why Your Phone Isn’t Spying on You
It might feel like your phone is listening—but targeted advertising is smarter (and far less creepy) than that. Here’s how brands really know what grabs your attention.
Informational — 3 Jul 2024