Dive into the latest from MAG
How Global Events Create New Opportunities for Sports Sponsorship and OOH Advertising
Global events unite audiences and spark unmatched passion. Sports sponsorship and OOH advertising create opportunities for brands to build trust, visibility and long-term connections at the world’s biggest tournaments and sporting stages.
Advertising Formats — 10 Sept 2025
Trends and Future Predictions for Digital Out of Home Advertising
Explore how D-OOH is evolving with programmatic buying, data-driven targeting, AI, and 3D displays transforming outdoor advertising worldwide.
Insights — 2 Sept 2025
Pepperstone Powers Up London With High-Impact Formula One Partnership Campaign
Pepperstone’s Aston Martin Aramco F1 partnership came to life across London with bold OOH formats in prime stations. Targeting professionals and commuters, the campaign used premium digital sites and full takeovers to deliver standout brand visibility.
Advertising Formats — 2 Sept 2025
Harnessing AI to Transform the Advertising Industry
AI is reshaping advertising by improving targeting, creative development, and real-time optimisation while raising important questions around ethics and authenticity.
Informational — 14 Aug 2025