Dive into the latest from MAG
Illuminated Display Advertising and Programmatic OOH
Illuminated advertising offers unique opportunities across out of home and digital formats. Programmatic DOOH (PrDOOH) allows brands to reach targeted audiences with dynamic, time-sensitive campaigns when visibility and engagement are different across the day.
Advertising Formats — 24 Sept 2025
How Global Events Create New Opportunities for Sports Sponsorship and OOH Advertising
Global events unite audiences and spark unmatched passion. Sports sponsorship and OOH advertising create opportunities for brands to build trust, visibility and long-term connections at the world’s biggest tournaments and sporting stages.
Advertising Formats — 10 Sept 2025
Pepperstone Powers Up London With High-Impact Formula One Partnership Campaign
Pepperstone’s Aston Martin Aramco F1 partnership came to life across London with bold OOH formats in prime stations. Targeting professionals and commuters, the campaign used premium digital sites and full takeovers to deliver standout brand visibility.
Advertising Formats — 2 Sept 2025
On the Road to Visibility Through Short Term and Long Haul Bus Ads
From product launches to brand-building missions, bus advertising can be short, bold and fast, or steady and far-reaching. Here's how to pick your perfect route.
Advertising Formats — 11 Sept 2024