Dive into the latest from MAG
Trends and Future Predictions for Digital Out of Home Advertising
Explore how D-OOH is evolving with programmatic buying, data-driven targeting, AI, and 3D displays transforming outdoor advertising worldwide.
Insights — 2 Sept 2025
Pepperstone Powers Up London With High-Impact Formula One Partnership Campaign
Pepperstone’s Aston Martin Aramco F1 partnership came to life across London with bold OOH formats in prime stations. Targeting professionals and commuters, the campaign used premium digital sites and full takeovers to deliver standout brand visibility.
Advertising Formats — 2 Sept 2025
Harnessing AI to Transform the Advertising Industry
AI is reshaping advertising by improving targeting, creative development, and real-time optimisation while raising important questions around ethics and authenticity.
Informational — 14 Aug 2025
On the Road to Visibility Through Short Term and Long Haul Bus Ads
From product launches to brand-building missions, bus advertising can be short, bold and fast, or steady and far-reaching. Here's how to pick your perfect route.
Advertising Formats — 11 Sept 2024