Dive into the latest from MAG
Primark Dubai Launch & Global Campaign From “Double‑Take” to Outdoor Ads
Primark makes its UAE debut with flagship Dubai stores, supported by a global spring campaign and high‑impact outdoor and billboard advertising. Discover launch details, campaigns, and FAQs.
Campaigns — 26 Mar 2026
ChatGPT Advertising Trial: What Ads in AI Could Mean for Marketing
OpenAI is trialling adverts inside ChatGPT for some users, introducing sponsored placements following prompts. The move signals how AI platforms may begin integrating advertising as part of their long-term business model.
Innovation — 18 Mar 2026
Mullvad VPN’s Banned UK Ad Campaign and the Debate Around Surveillance
A Mullvad VPN campaign criticising surveillance legislation was blocked from UK television and largely halted outdoors. The controversy highlights the complex relationship between advertising, regulation and public debate.
Campaigns — 18 Mar 2026
How Netflix Builds Hype: Drive to Survive and the Power of Netflix Ads
From Drive to Survive reigniting F1 fandom to the rise of Netflix Ads, here’s how the platform builds anticipation for new seasons and opens the door to advertisers.
Advertising Formats — 9 Mar 2026