Pepperstone Powers Up London With High-Impact Formula One Partnership Campaign

Media Agency Group (MAG) collaborated with Pepperstone, a leader in online trading and financial services, to deliver a bold out-of-home campaign across London. The activation celebrated Pepperstone’s new role as Official Trading Partner of the Aston Martin Aramco Formula One Team, with a clear aim to boost brand visibility and prestige in line with this global motorsport collaboration.

Our long-standing relationship with Pepperstone meant we could work closely with their marketing team to produce an ambitious plan that combined scale, prime placement, and precision targeting. The goal was to reach London’s business-minded professionals, high-net-worth individuals, and finance-savvy commuters in the busiest transport hubs.

Overcoming The Challenge Of Visibility

The brief demanded premium placements and high frequency to match the calibre of the partnership. London’s core financial districts are among the most competitive advertising landscapes in the world. We needed a presence that could cut through and make Pepperstone a talking point in the weeks leading up to the Silverstone Grand Prix.

Our OOH Strategy

We designed a high-impact media mix to capture 100 per cent of foot traffic in carefully selected locations. The campaign used premium digital formats and large-scale vinyl environments to create total brand dominance.

Execution was timed to peak just before the Silverstone Formula One Grand Prix, linking the excitement of the race with Pepperstone’s sponsorship.

Results That Made An Impact

The campaign secured multi-format coverage across London’s top-tier stations, ensuring Pepperstone’s Aston Martin Aramco F1 partnership was front of mind during a key moment in the motorsport calendar.

Brand presence was unmissable, delivering standout cut-through in a crowded financial services environment. Feedback from Pepperstone was highly positive, with internal and external stakeholders praising the execution, including Aston Martin themselves.

What Made The Campaign Unmissable

By blending bold creative with pinpoint media placement, Pepperstone aligned its brand with the speed, performance, and prestige of Formula One. The combination of premium digital screens and large-scale vinyl wraps provided unmatched impact.

This campaign demonstrates how well-planned out of home strategy can amplify sponsorships and spark conversation on a grand scale.

Put Your Brand In The Spotlight With MAG!

Contact us to plan your next high-impact campaign and connect with the audiences that matter most. Our team at Media Agency Group (MAG) specialises in creating bold, targeted, and visually unforgettable campaigns that dominate prime locations and deliver measurable results.