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Primark Dubai Launch & Global Campaign From “Double‑Take” to Outdoor Ads
Primark makes its UAE debut with flagship Dubai stores, supported by a global spring campaign and high‑impact outdoor and billboard advertising. Discover launch details, campaigns, and FAQs.
Campaigns — 26 Mar 2026
Mullvad VPN’s Banned UK Ad Campaign and the Debate Around Surveillance
A Mullvad VPN campaign criticising surveillance legislation was blocked from UK television and largely halted outdoors. The controversy highlights the complex relationship between advertising, regulation and public debate.
Campaigns — 18 Mar 2026
Heinz Trade-Up: How a Simple Vending Machine Turned Everyday Frustration into Experiential Gold
Campaigns
Stranger Things Turns UK Cities into an Outdoor Advertising Spectacle
Campaigns