Dive into the latest from MAG

Filter by category: All Advertising Formats Informational Events Case Studies Campaigns Insights Developments Innovation
Primark Dubai Launch & Global Campaign From “Double‑Take” to Outdoor Ads

Primark Dubai Launch & Global Campaign From “Double‑Take” to Outdoor Ads

Primark makes its UAE debut with flagship Dubai stores, supported by a global spring campaign and high‑impact outdoor and billboard advertising. Discover launch details, campaigns, and FAQs.

Campaigns — 26 Mar 2026

Mullvad VPN’s Banned UK Ad Campaign and the Debate Around Surveillance

Mullvad VPN’s Banned UK Ad Campaign and the Debate Around Surveillance

A Mullvad VPN campaign criticising surveillance legislation was blocked from UK television and largely halted outdoors. The controversy highlights the complex relationship between advertising, regulation and public debate.

Campaigns — 18 Mar 2026

Heinz Trade-Up: How a Simple Vending Machine Turned Everyday Frustration into Experiential Gold

Heinz Trade-Up: How a Simple Vending Machine Turned Everyday Frustration into Experiential Gold

Campaigns

Stranger Things Turns UK Cities into an Outdoor Advertising Spectacle

Stranger Things Turns UK Cities into an Outdoor Advertising Spectacle

Campaigns